Are you looking to digitize your product catalog? Before you decide which online catalog creator to use for your design you should know what features to look for. Some of the higher end catalog creators like Pepperi and Salsify should offer these – but it’s possible you can find more cost-effective or even free business solutions with most of the features listed below. Just remember not to sacrifice quality for a few bucks because good catalog software will increase business profits in the long run.
Having the option to create multiple catalogs allows you to design season specific, product specific or target audience specific material. This is a huge asset for big retailers that have a lot of inventory and plan on revolving it throughout the year, and who are investigating the marketing strategies that serve them best.
As shoppers peruse your site and catalog give them the option to add even more products to their shopping cart. Study your customer trends from the past year to get a good idea of what customers like to buy together, and then design your catalog to couple items together in an effort to increase sales. Digital catalogs should offer you the option to upsell – and if not, reconsider.
If you have an online store already you are probably familiar with the term SEO (search engine optimization). This is a term that is thrown around a lot on the Internet these days to imply the ability for search engines, like Google and Bing, to “crawl” your website for information. The search engines read – to the extent that computers can – your content and site structure to input your content into it’s database. This is how people find you when they search for keywords related to your business. A good catalog creator will have built in optimization which will increase visibility and maximize profits.
Much like upselling, a good catalog creator will allow you to create coordinated product sets to increase the sale’s value. If you run a women’s fashion site, you may create a product set that includes jeans, a blouse, cute shoes and a piece of jewelry. When a shopper sees the full outfit on a model and knows they can purchase each piece individually – they are more likely to do so.
Let your shoppers know if you’re running low on a product or if you’re sold out altogether. Or you can choose to hide products if the quantity falls below a designated number so you don’t get a ton of backorders.
Sort by Various filters
Let the catalog creator do all the work for you. Sort your products by price, quantity in stock and by customer purchases. You can then dictate exactly what products your customers see first, hopefully increasing the value of their visit.
Promote special deals or discounts right within your catalog on the front page or in an equally rewarding page placement.
Mobile, App, Offline Mode
Over 60% of people use a mobile device to browse the Internet. This is a crucial statistic as it’s only expected to grow. Don’t miss out on the opportunity to reach someone on a smartphone or tablet. Ensure that the software you use highlights the importance of a responsive design and can help you achieve the best layout for both your desktop site and mobile sites. Another feature of a great catalog creator is the ability to access the data offline. You won’t always be hooked up to the Internet, and neither will your sales reps. Give them the ability to sell your products anywhere, anytime.
Business owners understand the importance of brand identity. We can’t all be Coca Cola or Adidas who need no reminding as to who they are, what their brand looks like and what they offer. Continue to build brand awareness for your company by creating an interactive e-catalog that reflects your business character and industry. Once it’s done, integrate it into your back-end systems like accounting and order management so all of your e-commerce solutions are connected and current. Also look for a program that allows you to configure your workflow any way you want and at any time. Ease of use is of utmost importance.
In the end, there are a lot of reputable companies that offer catalog design software. Don’t be afraid to ask questions before you buy, use the free trial to get a feel for the platform and make sure that all of your needs are met. The digital catalog will send you into the next echelon of e-commerce – your customers will thank you.